Digital Consultancy Services

Why DPO Local?

DPO Local® are experts in getting you more new patient leads through better Google rankings and domination of your competitors on the keywords patients search for the most when looking for a new dentist. We only work with one dentist per area. Below is a list of some of the more important steps we take so you can achieve top rankings. The difference between a top position and page 2 can be millions of dollars over the life of your practice.

Here are 9 of the top things we do to make your office successful online:

Effective Digital Consultancy Strategy

We Fix Your "NAP"

NAP (Name, Address & Phone Number) citation accuracy & consistency is critical, but realize that some small inconsistencies, like the difference between street vs st., won’t hurt you. DPO Local® corrects your NAP so optimal Google rankings can be achieved.

What We Do:

  • We audit your existing citations*
  • Compare that list to actual desired NAP
  • Contact directories to fix inconsistencies as necessary

We Help Get You More Reviews

Reviews are important because they garner more clicks & most people won’t consider a business with low ratings.

What We Do:

  • Help you get a few reviews from friends / family / associates close to the business just to get started.
  • Our DPO Local® review system creates better patient reviews on Google which are vital to top rankings.
Effective Digital Consultancy Strategy
Effective Digital Consultancy Strategy

We Get You Ranked Organically

We get your website ranked organically on Google because organic search results are still getting tons of clicks from new patients every month. Your organic ranking is also critical for showing up as one of the 3 listings in the map box for the most important searched keywords.

What We Do:

  • Make sure your website is optimized
  • Build out landing pages for surrounding areas

We Target All Trading Area Neighborhoods

Lots of people don’t only search for city + keyword, they search for neighborhood + keyword. DPO Local® creates landing pages for all geographic areas within your trading area resulting in leads for multiple areas instead of just one!

What We Do:

  • Write down all the neighborhoods you serve in your trading area
  • Include them on your web pages, or build out specific landing pages for each neighborhood.
Effective Digital Consultancy Strategy
Effective Digital Consultancy Strategy

We Optimize For All Top Ranking Directories

Directories often rank well, and we make sure you rank well in them too.

What We Do:

  • Find your main keywords based on Geography and services offered
  • Write down the directories that are ranking on page 1-2
  • Make sure you have a listing in that directory
  • Do research to find out what makes a listing rank highly inside that directory
  • And apply what has been learned to get your ranked high too

We build out landing pages for each neighborhood

We build out a local landing pages to get more traffic outside of your actual city and zip code. Your trading area probably has many cities to rank for and get new patients from, so why settle for just your actual city?

What We Do:

  • We analyze your trading area and cities within.
  • We then build geo-specific landing pages targeting the areas
Effective Digital Consultancy Strategy
Effective Digital Consultancy Strategy

We set-up recorded phone numbers (call tracking)

Call tracking can be your best source of seeing what’s working and what’s not.

What We Do:

  • We Change all call tracking numbers to images on your websites and/ or use dynamic insertion*.

*A dynamic insertion is where a recorded phone number is placed on the advertising source to determine where leads come from and how the front desk is handling patient calls. This works to establish ROI on marketing and training of your staff on better call handling.

We Make Sure Your Local Site Is Mobile Optimized

94% of smartphone users have looked for dental office information and 84% have taken action as a result. Your website needs to be optimized for mobile and that is why all DPO Local® websites are all responsive designs that work on any device See samples by clicking here.

What We Do:

  • Check to see if Google thinks your site is mobile here
  • If not, update the theme or create a new website based on suggestions here.
Effective Digital Consultancy Strategy
Effective Digital Consultancy Strategy

We Rank Alternative Properties

You can rank for alternative properties on the front page - it doesn’t just have to be your website. This includes videos of your office with related keywords to the search by a new patient and posts on everything from Facebook to Linkedin®.

What We Do:

  • Youtube® - Create a Youtube® video for each of your main
  • keywords Facebook - Put your keywords on your Facebook page
  • Twitter® - Put your keywords on your twitter page
  • LinkedIn® - In our experience linked in pages rank really well, make sure to create one and we will include is as one of your main keywords
  • Link to all these pages from your main site.

We Offer a Real-Time Tracking Dashboard

DPO Local's advanced metrics dashboard gives you a clear view of your dental practice's online performance. Track search engine rankings, reviews, and more!

What We Do:

  • Create a personal dashboard where you can see valuable information about your practice consolidated.
  • Present website analytics in a meaningful format that can be used for assisting further growth.
  • Track and record incoming calls to your practice for enhanced staff training.
  • Monitor pay per click campaigns, so you can see how effective your ad campaigns are.
Effective Digital Consultancy Strategy