If you have or manage a dental practice, getting new clients in isn’t as easy as it sounds. Many people feel reluctant to come to a practice they know nothing about.
Dental marketing doesn’t have to rely solely on word-of-mouth from your current patients. If you’re looking for new ways to attract attention to your business, you can do more than you realize when you network online.
Here are three ways you can increase the number of appointments each week–and ensure that business is booming!
1. Start Blogging to Attract Patients
Blogging is one of the easiest ways to use dental ads to appeal to customers.
Allows you to focus on what services you offer and discuss those in detail with your potential patients.
Gives you the chance to use geo-targeting, which brings you more organic traffic through search results.
If you don’t have time to create your own content while running the practice, consider hiring an outside source to do so. Your patients will feel comfortable knowing more about you and be open to scheduling and recommending you to others.
2. Make Social Media Part of Your Dental Marketing
Social media often gets viewed as playing around on the internet. When you have a business, nothing could be further from the truth.
Interacting with people who want to consider your services is important. It allows them to get to know you better. Social media is one of the easiest ways for people to connect since almost everyone has a Facebook, Twitter, or Instagram account.
Having business accounts on social media can get your practice recognized in a relatively low-cost manner. From showing how a procedure gets done via a Youtube video to running a special for Facebook followers, you can make money while getting your name out there.
3. Create a Monthly Newsletter to Remind People of Your Practice
One way to encourage people to come in–particularly those who are already established patients–is to offer newsletters.
Email is the most popular way to do this since it saves money and is the preferred method for many folks. Have a monthly newsletter and look for ways patients can get involved while helping you increase your business.
You can do this by:
Offering special deals for those who refer new patients.
Providing a special deal or first-time discount for a new patient.
Giving folks the chance to win a contest.
Reminding people of your website, social media channels, and any interesting changes within the practice.
When your patients feel connected with your practice, they’re likely to suggest you to friends and family–even those who don’t like going to the dentist. This is just one of the ways to increase your dental ads without spending a lot.
If your practice doesn’t have as many patients as you like, there’s so much you can do to increase it.
By trying these dental marketing tips mentioned above, you’re sure to notice the number of appointments each week expand.