What if a few new ideas could put your dental practice miles ahead of the competition?
This may sound like a dream, but it can become a reality it no time. It all comes down to developing the right dental marketing ideas.
Keep reading to discover five killer dental marketing tricks to blow everyone away!
1. E-mail Marketing
For better or for worse, we live in an almost completely digital world. If you want your dental practice to thrive, then you need to have a digital presence.
Ideally, you already have a great website and a social media presence. However, you should take it to the next level with e-mail marketing.
E-mail marketing campaigns are a low-cost, high-impact form of marketing. It allows you to stay in your customers’ minds every time they check their e-mail!
2. Better Website
There’s an old marketing adage that a successful company must go where their customers are. But what if your customers are everywhere?
Your customers are busier than they have ever been before. But if you have a killer website, then your customers can find your information and contact you no matter where they are.
Websites provide provide useful features like maps, phone numbers, and the ability to make online appointments. You may also include testimonials from satisfied customers, which is a great word of mouth way to appeal to new customers!
3. Customer Financing
There are many factors that keep prospective customers away from your dental practice. Some may fear the dentist, but many customers worry about the bill.
Your customers may have bad insurance and/or bad credit that keeps them from regular dental appointments. That’s why your practice should start offering customer financing options.
On a basic level, this would work by offering customers the ability to pay their bill off after a certain amount of months with no interest. This gives them the benefits of a credit card with none of the drawbacks, helping to bring more customers through your doors.
One clever way to capitalize on this is to build a small “photo booth” at your practice. This allows customers to take a photo after they have work done and then post that photo to social media (ideally with a dentist-related hashtag).
This helps make new customers confident in you because of the happy smiles of previous customers!
5. Social Media Contests
A final dental marketing idea is to run contests on social media. The idea is you offer a chance to win small prizes to those who are willing to like, comment on, and share your different posts.
Those on social media see this as an easy chance to win big. And best of all, it turns regular people into word of mouth advertising for your business.