As a dentist, you want your patients to find you not only in the phone book but also be able to look you up online and find you quickly.
In today’s digital age, many people are using search engines, mostly Google, to look up all the services they need. If you are a dentist, you probably have a website and are looking for ways to boost your searches online.
Research shows that 75% of people never make it past the first page. If you want the key to being on that first page, here are a few tips to boost your dental SEO.
Make Use of Inbound Links for Dental SEO
Inbound links are fantastic if you can get them. They have a big benefit in giving your website authority. However, getting them is very much out of your control.
Even if you provide excellent content on your site or on your blog, other dental related sites may or may not link to you.
You may also use guest writing blogs and have others write guest blogs for you. However, such opportunities are few and they require work to set up.
Take advantage of link building opportunities when they present themselves, but don’t spend too much time or energy on it.
This is by far the best way to build your dental SEO paired with good onsite and off-site marketing.
This means incorporating the words your prospects are searching for naturally into your content.
Keywords should be used in the appropriate context in the content. This means you shouldn’t be using the same words over and over again. This keyword stuffing will not help you – in fact, it’s going to get you penalized by Google.
Use Consistent URLs
The URL that your website visitors sees and the one that you use to link your pages internally must be the same. If they aren’t, update them or change them all to make sure that they’re consistent.
You also need to use short URLs. You want to limit the parameters so the Google spiders crawl your website faster.
It also makes it easier for the spiders to understand what’s on the page if you use words instead of numbers, hyphens or underlines, and avoid sub-domains if you can.
Use Appropriate Title Tags
Your title tag shows up under the link in a keyword search. You need to come up with a creative title, not just a title loaded with keywords.
You have to optimize your title and your description tags not only for Google, so they know what keywords you’re looking for, but also for the person that’s actually going to click on it.
You should also consider putting a call to action in your title or description tag. For example, a cosmetic dentist might use the title tag of “come and see how beautiful your smile can be when you visit the cosmetic dentist, Dr. Smith.”
Decrease your Website’s Load Time
Slow load times hurt you in two ways.
First, it takes spiders longer to index your page, which affects your ranking. Second, the patients you’re trying to attract aren’t going to wait around for your website to load.
Research shows that 47% of people expect a web page to load in four seconds or less.
This means you have to delete everything you don’t need and do whatever it takes to speed up the page.
Make The Move Today
If you are a dentist or dental firm looking to attract more patients online using dental SEO, we’d love to help your practice thrive.