The relationship between advertiser, publisher and customer lies at the bottom of affiliate marketing.
Affiliate Marketing is the term used to describe a form of online advertising which consists of rewarding an affiliate for referring a visitor or rewarding a customer for performing a desired action, such as making a purchase or subscribing to a newsletter. In a way, Affiliate Marketing can be regarded as free publicity for your page—a network of related websites directing customers to purchase from yours.
Affiliate campaigns have the best results when they are combined with Search Engine Optimization (SEO), Pay Per Click (PPC) campaigns, email marketing support and are well-suited for travel, retail, and service industries due to their timely research process/large-volume sales.
Effective Affiliate Marketing is not throwing a bunch of links at different website owners in the hopes that something will stick. It is a well-planned, specified effort intended to develop long-term relationships with third party websites, research industry-relevant websites with trusted pages and build up a valuable affiliate network for your website that will bring in quality, converted traffic.
In addition, successful Affiliate Marketing also involves certain business traits such as the ability to be flexible with commission values, especially during times when there is a slump in sales, because a higher commission will make affiliates work harder for you.
“DPO Local® has been our best source of new patients for years. Great training also. We need a lot of new patients at our three Los Angeles offices each month and their cost per lead is the lowest in the industry. I love the exclusivity. Los Angeles is very competitive, and knowing they are only available to our offices in that market is important.”
Mike Hinkle DDS
“They scheduled a 40 minute live interview with my three front desk employees and we all listened to multiple phone calls where their management provided extremely helpful insights and suggestions. Getting results that count are their goal. Helping us learn a more effective way of handling the phone and these referrals is the lesson that we are learning. Getting the word out is paying off. Having their expertise on our team as the 'ears that hear everything' has a lot of potential to take my practice to the next level.”
Victor Rosenson DDS
Hawthorne Dental Associates
“These guys really know what they are doing... we offer a niche dental service focusing on veneers, implants, and permanent dentures and ever since the first month of marketing, our leads have increased on a regular basis. We have shifted the majority of our budget into this program. We really like the specialist assigned to our account and he has been a tremendous help in training our staff to properly handle the myriad of question that come from serious veneer and implant patients.”
Our affiliate management team can establish a clear understanding of your brand, proposition and products to help you outperform your competitors. We possess the technical and strategic experience necessary to allow us to connect you with multiple networks, verticals and publishers most suitable for you while delivering optimal placement and generating volumes of genuine sales.
It is also important to maintain a trusting relationship with your affiliate sites by making sure you are paying commission within the agreed-upon deadline. We believe that the key to a successful campaign is maintaining a strong relationship with your affiliates in order to help build their trust in your brand. That is the reason why our professionally trained experts use innovative strategies and relationships with other top affiliates to increase your sales and leads within a performance-based model.
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We can manage all aspects of an affiliate campaign for your business and know how to get affiliates motivated to sell your product. We know which affiliate networks are the best for your industry and we know how to build relationships that will lead to increased coverage of your product on these affiliate sites.