A successful digital strategy is based on precise and correct analytics of your website and practice.
Complete company analysis
A complete online presence analysis and audit includes reviewing your site and practice for getting a clear understanding of your influence on the web. It also determines your current position within your local area versus your main competitors.
A thorough audit identifies and rectifies any potential obstacles to the performance of your website, and helps build the foundation for your wider digital marketing efforts. The complete analysis provides comprehensive design recommendations, content marketing strategies, and a plan that guarantees the support of your business needs and objectives. It also allows us to set and define appropriate aims and goals, which plays an important role in your personalized marketing campaigns.
We work closely with our clients when establishing goals and objectives for their online activity. Our team of experts uses a wide range of industry-tested tools, resources and techniques for an accurate analysis of your practice, potential patients, and competition. At the end of our analysis and audit, we submit a comprehensive report on our findings, which includes clear and informed recommendations about the next steps to take.
Ongoing performance strategy
The information presented in our reports gives you complete transparency and can subsequently enhance your ongoing, performance-optimizing strategy.
Projects optimizing behavior
We’re able to effectively to optimize the online presence of your practice based on existing data. All of our strategies are tailored to be as effective as possible to meet the business needs that each of our clients have.
We offer real time analytics, in-page analytics, market analysis, content auditing, competitor auditing, customer auditing, and influencer analysis. We also create “personas”, which is an effective way to understand the needs of your users while prioritizing the features and functionality of your personalized strategy for success. Some of the useful features within our analytics program include: custom filters, automated tasks, event tracking, funnel visualization, assisted conversions, visitor flow, reverse goal paths, plus many more services dependent on what your company requires.
“DPO Local® has been our best source of new patients for years. Great training also. We need a lot of new patients at our three Los Angeles offices each month and their cost per lead is the lowest in the industry. I love the exclusivity. Los Angeles is very competitive, and knowing they are only available to our offices in that market is important.”
“They scheduled a 40 minute live interview with my three front desk employees and we all listened to multiple phone calls where their management provided extremely helpful insights and suggestions. Getting results that count are their goal. Helping us learn a more effective way of handling the phone and these referrals is the lesson that we are learning. Getting the word out is paying off. Having their expertise on our team as the 'ears that hear everything' has a lot of potential to take my practice to the next level.”
Mike Hinkle DDS
“These guys really know what they are doing... we offer a niche dental service focusing on veneers, implants, and permanent dentures and ever since the first month of marketing, our leads have increased on a regular basis. We have shifted the majority of our budget into this program. We really like the specialist assigned to our account and he has been a tremendous help in training our staff to properly handle the myriad of question that come from serious veneer and implant patients.”