A Simple, Painless Guide to Social Media for Dentists

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social media for dentists

Are you looking for a sure-fire way to reach more people when marketing your dental office? If you haven’t tried social media, your answer’s right there.

Of all the people living in the United States in 2018, 77% have a social media account. That’s more than 3 in 4!

There are great ways to market on social media for dentists. Would you like to learn how to do it? Keep reading for some tips to get you started.

Get the Word Out

Once you’ve set up a social media page for your dental office, make sure your current patients know about it. Those who are on social media will likely follow your page.

If patients are happy with the treatment they’ve received in your office, they’re likely to share your page or information about your office. This is marketing gold. People love to share on social media, so give them something to pass along!

Use Incentives

You can reach a lot of people through social media, but should you only rely on patients spreading to the word to grow your audience? No.

Incentives are great for gaining a bigger social media presence. Offer social media deals, such as a free cleaning for all new Facebook followers.

Or offer a discount for all who were referred by those who follow your social media page.

Educate Your Patients

Social media presents a great way for you to reach out to and educate both current and prospective patients.

Many people turn to the internet to diagnose their health problems. Get your name out there by posting on topics that people are likely to research, such as toothaches or gum soreness.

Use SEO in your social media posts, whether you share a blog post or a video. Doing so will direct traffic right to your website.

Market While Providing Comfort

Dentist offices can cause a lot of anxiety for people, so you want to do everything you can to make your patients comfortable. One way to do this is to allow for selfies.

Selfies are such a part of life for people. Allow them in your dentist office to help customers feel at home.

Don’t be afraid to be in a picture or two if patient’s request it. They’re likely to share the pic on social media. If they’re smiling, there’s a good chance you’ll get some good marketing from that alone.

Let Them Get to Know You

Social media is great for helping people feel comfortable in your office. It can also increase a person’s comfort level before they even come.

Let patients, both prospective and current, get to know you through social media.

Share things you enjoy, whether that’s a local event or a post about a new development in the dental world. Show pictures and videos of you at work, and let people know what measures you take to enhance their comfort.

You don’t need to sell your services. Instead, you need to sell your comfortable, friendly personality and environment.

Be Consistent

Don’t forget to post to social media regularly. Your post may be great, but it won’t do much good if people don’t see it. If you don’t post often, people will stop paying attention.

To keep things from getting boring, keep your content varied.

The Power of Social Media for Dentists

Many people live their social lives on the internet these days. So whether you use Facebook, Twitter, Instagram, or some other social media platform, you’ll have thousands of potential patients right at your fingertips.

There’s untapped potential in using social media for dentists and we’d love to help you take advantage of it. Visit our site to see what we can do for you.

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