Everybody needs a dentist. The difficult part is finding a good one. Thankfully, with a little bit of dental marketing, you can put yourself at the front of the pack by implementing a few strong strategies to grow your practice.
If you’re finding it difficult to bring in new clients, pay close attention as we break down these dental marketing ideas for dentists.
Identify Your Target Audience
The first thing you want to do is identify who your target audience is going to be. As a dentist, you need to figure out several things, but the most important one is who is making the decisions to go to the dentist?
Regardless of your angle, dissecting your audience and hitting the decision-makers is your best bet.
There’s a high chance that your target audience is females. They are usually the ones making dental buying decisions. They generally like to decide only once they’ve done their research and have a good understanding of what’s on the table.
Utilize Online Advertisements
Facebook, Google, and Instagram might be your best bets when targeting online advertisements.
These platforms are going to give you the ability to reach more people in a very targeted way. You can target by location, gender, age, and even interests on Facebook or Instagram. You can break down the favorite keywords that your target audience might search for to show up at the top of their search.
Online advertisements has come a long way, and it is worth diving into. Having a provider set up campaigns for you will be your best bet.
Not convinced? 68% of Instagram users are female, and there are over 1 billion monthly users on the platform. There are over 2 trillion Google searches being made every day in 2018. Facebook has over 2 billion monthly active users.
Dental Marketing Strategies To Try
So now that you have your target audience set and your online advertisements running, you can break out some different dental marketing ideas to draw more attention to your practice.
Referrals are one of the best methods of gaining new clients. Instead of going the traditional word-of-mouth method where you’d ask your clients to spread the love, you can create a referral system that incentivizes patient referrals. By rewarding your existing clients through discounts or even dental products, you can make your customers your main driving inbound lead generator.
Another strategy to try out is to create a newsletter for your patients. You really shouldn’t be sending out newsletters to your clients every week, but base it on the typical lifecycle of your clients. Maybe twice a month is a good timeframe, but you want to generate great content that keeps dental practices at the top of your audience’s mind. It’s also a great way of generating reviews for your business. The main thing is to be engaging.
Hire Some Professional Help
As a dentist, you should be focusing on what you do best: fixing dental problems. Instead, you need to consider hiring an agency to help put you on the map. Learn more about why DPO Local is the best dental SEO agency to help deliver the return on investment you want out of your marketing efforts. Contact us now!